behind the scenes

BTA Producers The British Travel Awards producers: Lorraine Barnes Burton, Kevin Savage and Wendy Barnes Burton

the Image Refinery at work

Our partnership with the British Travel Awards has evolved to the point where today we author, administer and manage all their online activity via


We act in a consultancy capacity during the planning stages of the awards programme: submitting ideas to increase their audience reach, and determine the cost/benefit and resource requirements to action their overall strategy.

Throughout the year

  • Host and maintain the British Travel Awards trade contact list.
  • Host and maintain the British Travel Awards consumer list of over 220,000 subscribed past voters.
  • Engage with @BritTravAwards followers tweeting regular updates on British Travel Awards activity.
  • Author and manage posts on the British Travel Awards News Zone. microsite.
  • Maintain @BTAConnect Twitter and YouTube accounts - used to harvest content for BTA Connect.
  • Assemble content and publish BTA Connect online. The British Travel Awards weekly consumer facing round-up of holiday news from past winners, current competing companies and leisure travel magazines.

January - March

  • Participate in marketing strategy meetings and implement the systems necessary to carry the plan forward.
  • Produce printed marketing collateral to support sponsorship sales activity.
  • Create “Vote for Us” and associated logos to assist competing companies promote their involvement in the British Travel Awards to their customers
  • Copy write and update the British Travel Awards website content to address a travel trade audience during the registration cycle - when companies apply for category listing on the consumer voting form during April and May.

April - May

  • Copy write, design and distribute weekly e-newsletters to their trade contact list.
  • Receive online category registration applications, update the consumer voting form database, generate sales invoices and email to applicants.
  • Re-purpose the British Travel Awards website for June – the month between registration closing and the commencement of consumer voting.


  • Copy write and update the British Travel Awards content to address a consumer audience during the online voting cycle and provide the travel trade with an interactive Gala Awards Night booking from.
  • Beta test the consumer voting form data management program and submit to Deloitte - independent adjudicators of the awards programme - for approval.

July - September

  • Design and produce artwork for advertisement inserts in Trinity Mirror PLC’s five national and 13 regional titles.
  • Schedule advertisement campaign and liaise inserts with newspaper title’s production departments.
  • Copy write and design e-newsletters to promote consumer voting and distribute to over 220,000 subscribed past voters.
  • Design and prepare content for digital advertisements on London Underground network.
  • Create award category winner status logos in a range of file formats for online and in-print applications.
  • Monitor voting progress and post interim feedback on their News Zone microsite.
  • Re-purpose the British Travel Awards website from October until midnight on the Gala Awards night in November - the period between voting closing and announcement of the winners.

October - November

  • Analyse voting results and submit to Deloitte for scrutiny.
  • Analyse TravelVision survey returns and prepare data for publication.
  • Copy write, design and create artwork for 72-128 page Gala Awards Night programme. Liaise with advertisement sales company, provide pagination and manage print production.
  • Copy write and update the British Travel Awards website with post awards content - announcing the winners and a review of the current year’s awards programme.
  • Design, create artwork and produce sundry promotional “goodie bag” and table items for guests at the Gala Awards Night.
  • Design and assemble a range of Gala Awards Night on-screen presentations.
  • Design, create artwork and produce large format graphics for the Gala Awards Night.

Gala Awards Night

  • Plan and manage installation of props and graphics at the venue.
  • Work with venue production company, planning timeline for mixing live camera feeds, British Travel Awards and third party video clips and presentation content.
  • Manage venue break-out of British Travel Awards collateral.

Post Gala Awards Night – December

  • Publish the British Travel Awards post awards website at close of the Gala Awards Night.
  • Copy write and design e-newsletter to announce winners and distribute to over 220,000 subscribed past voters.
  • Engage with @BritTravAwards followers tweeting details of category winners.
Print Print | Sitemap
© Image Refinery Limited